6 of the best restaurant marketing
tools to use right now
Restaurant marketing tools are essential for attracting customers, enhancing brand visibility, and driving sales. These tools contain a variety of digital and conventional methods designed to reach potential clients, retain existing customers, and manage a restaurant's online and offline presence.
Restaurant marketing tools make it easier for restauranteurs to develop and execute their marketing plans. There are tons of marketing to choose from, so how do you know which one is right for your restaurant? Don’t worry we’ve got you covered, in this article, we will take a deep dive into the best restaurant marketing tools available on the market.
Restaurant email marketing
Sending out bulk promotional emails to clients to inform, educate, or convince them to do something is known as restaurant email marketing. Email newsletters, special offers emails, menu update emails, and new item emails are all used in this digital marketing strategy.
It is important to keep in mind that restaurant email marketing needs the customer's permission. You should practice good “email etiquette” whenever you are sending out emails to customers. Failing to gain customers' consent will likely hurt your restaurant.
Restaurant marketing automation
Restaurant marketing automation is the process of using software and technology to automate manual, repetitive marketing tasks. Email, advertising, and social media posts are among the tasks for which restaurant marketing automation is frequently employed.
The goal of automation is to improve and streamline the communications you put out, by obtaining consumer data from your channels and applying it to enhance user experience. You can communicate with your consumers more personally if you are aware of their habits and interests.
Gloriafood’s auto-pilot feature is a great tool for sending emails to customers. It is equipped to send emails with discounts and promotions to customers who:
- Abbondon their carts
- Encourage a second order
- Re-engage customers who have not ordered from your restaurant for a long time
Restaurant social media marketing
Restaurant social media marketing is the process of using different social media platforms to share content, increase traffic, and build relationships with your customers.
Your restaurant's social media strategy should cover every aspect, from sharing content to content creation and responding to customer queries through instant messaging.
You can interact with your customers on social media in interesting, informative, and fun ways. Leverage social media platforms such as Facebook, Instagram, TikTok, Twitter, and others in the following ways:
- Post high-quality food images
- Repost user-generated content
- Communicate with customers
- Share recipes
- Employee spotlights like chefs, waiters or bartenders
- Hold fun competitions or challenges
- Display behind-the-scenes shoots or videos.
Responsive restaurant website
A responsive restaurant website design automatically adapts to various viewport and screen sizes. It should maintain a flawless appearance and functionality when viewed from any device.
Why is this so important for restaurant owners? Well, in today's very technically advanced world, almost everyone is using their mobile devices to access the internet. This means that your restaurant website should look and function the same way as it would if it was accessed on a desktop or laptop.
Your website can be created by a professional or by using one of the many restTouchBistroaurant website builders available on the market or, you can save some time and money by using Gloriafood’s responsive website generator. Its high-converting and user-friendly design makes it a popular choice among restaurants.
Online ordering system
An online ordering system is software that enables restaurant establishments to receive and manage online orders. There are typically two primary components to online ordering systems. The restaurant's website or mobile app allows customers to browse its menu and place online food orders. The second is a restaurant admin panel that allows restaurants to manage and accept orders from customers.
An important decision that you must take is whether you would like to use an in-house ordering system or a third-party service like Doordash. While these third-party apps have a larger user base, they also tend to charge clients much higher fees and surcharges. Conversely, the fees and surcharges of an in-house ordering system are entirely dictated to you the restaurant owner. Here are the most popular in-house online ordering systems available today:
- Gloriafood
- Toast
- Upmenu
- TouchBistro
- Lightspeed
Review Management System
Monitoring, tracking, and constantly responding to online reviews on websites (such as Google, Facebook, Yelp, etc.) are all part of online review management. This guarantees that you can address client concerns as they come up, find out what clients like and dislike about your company, and use your best evaluations as social proof to attract new customers.
Review management enables you to keep an eye on and comprehend what clients are saying about your restaurant online, as well as step in to address negative feedback if needed.
Customers who read reviews will see that you actively listen to what people have to say, that you are interested in their experiences, and that you take the time to address complaints. The fact that customers read review answers makes this very important.
Conclusion
Selecting the appropriate marketing tool is essential to your restaurant's success. These tools can help you optimize email campaigns, manage your social media presence, and improve customer connections in addition to streamlining your marketing process and driving growth.
You can efficiently sell their products, interact with customers, and eventually increase revenue by utilizing these restaurant marketing tools. The secret is to combine different tools to make a multi-channel, logical marketing strategy.